Made before the off time continuum, Ding Road, case studies teacher Lesson: local site operators and the case analysis division Ding Road, the second lesson: Taobao off site operators interested friends can go to Baidu search), did not expect so many stations long like a lot more mail messages per day. We also generally reflect the article is too long, is somewhat cumbersome, so from now on refining my articles as much as possible, remove the desire to succeed, effective case starting from the site, and the operation of the road with everyone.
Case I: Eastern wealth network - the largest financial websites in China
Eastern wealth network status in the industry, we have witnessed, since March 2004 has been on the line, with authoritative, comprehensive, professional and timely advantage, tops the Eastern wealth network in China Finance and Economics Web site first.
Prior to this, we all know the real development of the China Internet Summit has two waves, the first wave is Sina, Netease, Sohu, Baidu turn of the century, represented by the establishment of several Internet companies, the second wave Taobao is the East, represented the second wave of wealth, Internet companies, representatives of enterprises are currently listed on the first wave, the second wave arrived at the listing standards, listed from only one step away.
Eastern wealth network is now the industry leader's position, many people say it is the rich and powerful people with money to drop out. However, we think about it, thousands of Chinese finance and economics sites, the initial net capital wealth of the rich than the East a few, why is Eastern wealth network made up, made brand-name industry. Ding Road, Eastern wealth network division that made today's achievements are the reason why the following reasons:
1. content! content is king on the Internet especially for this sentence. We found that such a phenomenon, Tencent lose ground in recent two years, the game over a grand, happy to steal food over the net, listening music over the thousands, although only in the flow of super-portal Sina, but the brand and income is far less than Sina. The reason is simple, Tencent be content to play, but Sina, Chen Tong make Web content in China should be the first person, Sina day with Chen Tong in, Tencent day of play, however, Sina, of course, the most recent two years Tencent also pay attention to the contents of their home the most prominent seat location is not placing ads,UGG boots cheap, but put the topic today, today we all know that traffic topic huge, nearly two years has made the network news, a brand name, many local news websites have followed suit. Tencent last night and person in charge of topics to chat today, although not disclose the specifics of the daily traffic, but I guess the only topic of this column today to present separate visits can also enter the top 100 Chinese websites. Think about it,Discount UGG boots, even always known for Tencent to copy all the contents begin to exert to do, the owners what you waiting for? Embarrassed, but also to the topic, let's focus shifted to the East of wealth in the net, look at ordinary people , the Finance and Economics website content to do very well in the premise of sufficient funds, you can and major newspapers, magazines, television and other media to share, then please open open column some industry experts, speaking seminars, and then engage in a number of online and offline on the activities done first brand influence, you can find advertisers and advertising co-broker the talks.
If we all think, wrong. Finance, foreign exchange, stock this type of thing is very timely thing. Content may not be much, fraudulent claims can not fine, but must be timely and in a timely manner to the second. This type of website do shareholders need to consider what? The shareholders of these need to be given other media can not be good. Investors are most in need in a timely manner to the various types of query stock quotes, market trend, the latest forecast information and so the dark horse. Eastern wealth network staff of To be honest site content stock homogenization of finance and economics too serious, and we fight is speed. Of course, this type of site, the user interaction to do well, to enhance the user viscosity is also very important.
2. PR! Some people may say, public relations, publicity and promotion is not it? offshoot distal PR not that insignificant thing? former public relations we do not know what that is, what power! But the recent 360 and Tencent war events, the war spread to the entire Internet, in the process, 360, on the strength, not as Tencent, but its public relations department is the most powerful Internet companies in China which, by virtue of its strong public relations skills and inextricably Tencent this giant bucket, do not strive. And won universal praise from Internet users (users not want these extras.) Eastern wealth network also attaches great importance to public relations, usually in various General Assembly, when natural disasters occur, you can see the Eastern wealth network of figure, or sponsored by the General Assembly, will help the disaster areas. Public relations activities again and again, to the outside world to form a responsible corporate image, and other content is neatly done in stark contrast to financial websites.
3. legal provisions disputes. Rather abruptly to emerge so few words, everyone a little confused, This is what ties do stop it? But today I want to draw attention to this problem, the stock today, the topic of network operations, if it is to do a good operation Equity Finance Website, legal disputes,UGG boots, we need to know Disclaimers some. Always have a friend with emotion, with large flow capacity of no better site to begin benefits, but the other side took us Gaosi a lawyer's letter. Content ownership, privacy, disclaimer, modification agreement, terms of service, and so must take into account all aspects of a competitor accidentally malicious competition may be dead.
may say so much, owners who think it too difficult, a few people can do as Eastern wealth network. Well, let me enter today's focus, that is suitable for grass-roots operations chief financial websites. Grass-roots Web site owners to do finance and economics nationwide general I do not recommend doing the portal, because there are no inherent advantage, did not do much vertical advantage, not to mention the community, this site difficult to get traffic, cash flow is more community difficult.
So I think the financial operations for grass-roots Web site owners is the regional financial website, this area is accurate to the provincial or prefectural level this level, down to the little market. In fact, I trained here and the long head of similar ideas Jiang Hui, a wide range of markets do well to do area. Since his district finance and economics sites, then I know the following aspects should operate:
1. close to the local financial and economic developments do content. With China opening up the foreign exchange market in recent two years, a number of international financial giants in the establishment of inland offices in many cities, while Chinese banks have opened a foreign exchange business, two of China's financial industry into an open attitude on has been rapid development. In particular, the rapid development of the regional financial, sadly, although there are millions of owners in China, but the corresponding sites of regional finance and economics has not developed. Fraudulent claims most of the prefecture-level city financial website is blank (you fork have ears listen, and now very timely to do, basically no competition in most areas as long as that is done first.)
Taiyuan Hau England international sales representative and I often complain that the two of us in Taiyuan, the development of a lot of business, but even a financial Web site in Shanxi and no, I want to see some local financial information very inconvenient. From this complaint, we can draw at least two months of information, the first is the visitor a view of information needs of the local financial and economic developments, the second is done slowly in Shanxi up financial markets. Since the demand and market have it all, webmasters and so what? Get started doing it, not control optimization, I have said before, basically done is to place the boss, the first efforts to build content-based. Fill in the blanks is a tiring life, there is no shortcut to the increase in the content, webmasters need to be more diligent, more information needs its own collection, that running bank to take to get color pages of information, know a few friends engaged in the financial industry, then surgery in condom play with other pseudo-original media coverage. Some of the top local news papers can also be used, and because they focus on print, ignore the network media, although he starts, but when you modify Keywords reproduced can sometimes came in front of him.
2. co ---- Local Finance and Economics Web site even if done, then the point is traffic, not looking for big financial institutions is difficult. Cooperation would have two categories, and banks, a class and non-bank financial institutions. I believe that the owners see this article, most of the grass-roots owners, most people do not internal relations, the bank first to give up. Then look for financial institutions, in fact, we note that, in fact in all cities are many financial enterprises sector. Having said that, I think of an example of a friend in a second-tier cities to work, rented a space, use of free time to do the local financial website, then place on a foreign financial enterprises to set up an office. This site is also a day that 100 to ip (we think, what kind of Chinese visitors to the site the most money, of course, none other than the non-financial type site, often sites of 100 financial category than the quality of visitors to the novel image station 1000 a visitor), the search for certain cities (where the city is his name) + Finance, his site has been ranked first, so it is natural that the person in charge of financial firms to find my friend, through conversation, Friends understand that they are doing that foreign financial firms, when the business leaders and my friends on a good, long pull through his Web site a customer, give me 500 yuan into friends. Friend was readily agreed that night, friends working towards a night activities, a very prominent position in the home, there is something (to the effect that these words): Site and certain financial institutions, the introduction of certain financial financial products, during the event, those who apply for certain businesses, can enjoy certain benefits, and have manners both hands. Activities began, did not expect, caused a great response, those who for months did not bring him income visitors. Yet there are more than 20 the next day to join the finance project, because most of the visitors are older visitors, and on this site also trust, they want their wealth has been added, suffer not the letter of financial business and financial products. Just my friend that site served as a Although the site only has 100ip every day,UGG boots clearance, but then the benefits are staggering.
3. line activities. If you see this think of this, then congratulations, you are from the grassroots to the elite over the potential. I once conducted a survey within a small area, most of the owners before entering the industry, because of interests and do stop, so we really come in, most people are aware of only the money is true. Well, here I may say nasty, we do stand to make money, then we have to move money to do some things in this direction.
Finance and Economics in front of where we said site traffic will not be great, in fact, not only the local finance and economics sites, that is, sites where class women, the local website traffic type vehicles are not great, but where class industry website the quality of visitors is a very good degree of user viscosity is very high. If we operate the local Finance and Economics Web site one day be 100ip (this point most of the owners a little hard work can be done), although only 100 visitors, but it is precisely these 100 visitors on this place the most the upper elite, if they can not be all good use of visitors, then where do we lose the meaning of Finance and Economics website. I said in front of the platform using our site can put a quality product to sell to these visitors, so we can use this platform to our Web site to carry out some line activities, we do not think that this group of children were high above, and do not think they better tomorrow very busy, in fact, like most guys do best is to engage in social and engage in the party. Because they believe in one sentence: a network of contacts is very important, is a network of contacts. Engage in several multi-party, congratulations, you as the owners have entered the upper class of this place, this time even if you do not do websites, to other businesses, the opportunity to succeed than other people's congresses.
Well, today said almost the same subject, I then said something else with this issue if it, I hope we can bring some thoughts.
Today, I search for City + industry! found a very shocking fact! that most of China's prefecture-level city of industry Web site is almost empty, while the majority of webmasters are complaining about various types of sites are already saturated, and we do not know what site operators. China is now a site for a fire, there are many who follow the trend soon flock, although there are 300 million Chinese owners, but most of the local chief to and fro on the so-called concentrated in so few sites can make money. This continues to be China's chief trade definitely abnormal development, abnormal development of fraudulent claims has now begun.
can really rely on China's current web site owners to make money for their families less than a tenth. Ding Road opinion: The Chinese site is currently far from being saturated, the next site where the industry trend is to site!
in the next issue, Ding Road division to focus on the operation of grass-roots Web site and Web sites to make money. I hope the majority of owners to join in, and the D Road division together, starting from the roots, effectively makes the majority of owners found a way to make money. My mail is dingdaoshi@163.com, I sincerely desire to owners eager to be involved, give me some material, case studies, data, ideas, methods, even the simple word, the idea of a whim We can also send me mail. The next topic is not the small channel of division, but the grass-roots owners!
Chinese owners in order to survive, to live well, we have to do something, sometimes it is really not all lack of effort, but all efforts in the wrong direction. Owners, encourage each other and progress together, we go together!
Friendly support:
No comments:
Post a Comment